In and Around the Baguette
Packaging Design
Identity Design
Illustration
Photoshop
2012 Student Winter Show
2013 Packaging Design Best of Behance
Objective
To rebrand an existing or fictional deli brand and apply the new identity to meat packaging and food products with a country deli style. The goal is to comprehensively recreate new identity system principles using various innovative food packaging.
Approach
There is a French dessert shop, Laduée, that currently has a girly, feminine, and floral design impression. They do not yet have a deli. This project launches a deli using a down-to-earth yet high-end style. The rooster and the colors red and blue are the elements to represent France. In addition, all the products have a tone that
has a natural palette like French country landscapes. The packaging is printed on mustard-colored paper that is warm and soft, unlike most of the plain wrapping used in everyday delis.
